The researchy marketing person in me can’t help but share this article:
Neuromarketing & the Mommy Brain
At first I thought to myself, “oh good – they’re going to tell me I’m normal!”
It seems my mommy brain from pregnancy never quite went away. As my pregnancy belly grew, so did my forgetfulness. But now, 2-1/2 years after Amelia’s birth, I’m still more forgetful than I was before pregnancy. Maybe it’s because I juggle so many things now. Leaving the house requires at least 10 minutes of snack preparation, gathering of pull-ups & wipes, searching for shoes, picking out books for the car ride... but it seems even the smallest of tasks (i.e., turning off the car before getting out) often have me befuddled.
It seems that neurological changes really do occur during pregnancy. And although it doesn’t address forgetfulness, the article reminds marketers to tap into these changes. “Mommy brain” controls 80-85% of all U.S. household purchases… no wonder so many marketers are embracing our (your) blogs!
I’m not so sure about scent marketing to pregnant women, though. Based on my experience, you just never know what will make a pregnant mama happy – or make her throw up.
(Working to grow my Google Connect followers - click on the followers box at the right to follow publicly. Thanks!)
Tuesday, October 5, 2010
Subscribe to:
Post Comments (Atom)
3MomsIn1.com partner:
Popular Posts
-
It seems all the kiddos are back to school now. My daughter's preschool class begins August 31st. She attended all summer long, so not a...
-
My little girl is a monster! A pretend one, thankfully. She has been practicing her " rooaar! " ever since reading the new childre...
-
Some things never fail. You get your car sparkling clean, and it rains. You forget your umbrella at home, and the clouds appear out of nowhe...
-
Long car rides. Pregnancy. Lifting kid(s) in and out of the car. Standing on your feet all day. A bad office chair (or for me, working from ...
-
The weather is really bi-polar these days. We officially turned on the heat to combat the cold nights. But in the afternoon, I'm strippi...
-
Amelia is ready for big girl mealtime. We've graduated from the highchair to a comfy pink booster seat. She's a pro at drinking from...
-
A couple years have passed since my baby was a... baby . She has blossomed into a fiercely independent and fantastically creative little gir...
-
The holidays are fast approaching. Stores are squeezing the witches, ghosts, and pumpkins on their shelves to make room for the accumulation...
-
I bravely purchased my ticket to Bloggy Bootcamp Atlanta many months ago. As the date crept closer and closer, my anxiety grew larger and la...
-
Amelia's bed was crowded this morning! Kitty Dumbo Cat Amelia & Ladybug "We're both smiling!" Also making an appea...
2 comments:
Oh this is interesting! I'm not pregnant, but I've participated in research with Neurofocus before. It's really cool- they track your eye movements and brain activity while you look at advertisements.
I never had pregnancy brain until AFTER baby #2 was born! And now that I have it, my mind is on a steady decline!
Post a Comment